Australian SEO

What is SEO (Search Engine Optimisation)?

Search Engine Optimisation (SEO) is a process of designing Web pages in such a way that they rank high in search engines such as Google Yahoo! and MSN.

This involves both designing individual Web pages, so that they are more relevant to a certain key word that people that are looking for your product or service frequently use, designing your site structure so that search engines can find all the pages on your website while concentrating page rank (how important a page is perceived by Google) on the pages you want to rank highly.

SEO can be as simple as making sure that the words you want to rank for are mentioned on your on your page and in its title; while avoiding common mistakes such as putting pages in 'frames' or only using javascript to link to your pages are avoided.

Or far more complex and involving months of work reverse engineering whats caused your competition to outrank you, along sophisticated viral marketing and content distribution campaigns to improve your websites virtual 'authority'.

Despite common misunderstanding SEO is not about 'competing' against google or the other major search engines; its about optimising the way your website is designed and the external resources that link to you so that you appear more 'relevant' than your competition.

Ethics & Potential Pitfalls Of Search Engine Optimisation

SEO is an unregulated industry, which means there are a lot of unethical players in the search engine game who will simply fail to deliver, over charge you, fail to set realistic and clear expectations and worse still potentially risk getting your website removed from the search engines because of risky 'spam' tactics.

There are also many Search Engine Optimisers who fail to stay up to date with current trends and because the precise algorithms used at the major search engines are constantly changing and never public it can be damaging or potentially fatal to your rankings hiring someone who's using techniques that worked in 2003.

Differences between 'Black Hat' & 'White Hat' SEO.

It's impossible to read anything about this field without hearing the words 'Black Hat' and 'White Hat' which basically represent the two extremes of the spectrum.

White Hat at its extreme basically means doing nothing to 'artificially influence' the rankings of the search engines, that is the object is to create 'quality content' that users will find valuable and the 'optimisation' is limited to designing the website in such as way that it is search engine friendly and search engines are able to read and understand all content.

While Black Hat in its extreme is about creating 'pages' that are solely designed to rank in the search engines through so called 'unethical' techniques that exploit the inherent flaws in the ranking algorithms. This can involve 'spamming' comments in blogs just to get inbound links, creating computer generated gibberish stuffed with keywords and cloaking which is the process of showing different content to search engines and site visitors.

Most SEO companies will cluster around the 'White Hat' end of the spectrum, however as the motivation for hiring a search engine marketer in the first place is to manipulate the rankings; naturally the line between exploiting inherent flaws in the algorithms and providing quality content blurs quite quickly. The general consensus seems to be that the goal is to provide quality content to visitors while making that content appear as relevant as possible in the eyes of the algorithms.

The bottom line is an honest SEO consultant will be more than happy to discuss their strategy with you and explain if there are any potential risks involved and what they are.

What are you paying for?

The reality is finding someone that can provide quality SEO services can be like navigating a minefield. You almost certainly won't get quality results by opting for a cheap search engine optimiser, yet on the other hand there are many out there that will easily charge you $3,000+ for providing the most basic services.

Ultimately you should be paying for a result; so someone that has the required skills and the professionalism to get the job done will be more than happy to guarantee you that result as a pre-requirement for them getting paid.

So when you hire a search engine marketer, make sure your clear what specifically they will be doing for you, and what the market value for these services are.

How We Can Help You Rank Higher.

To us, search engine optimisation is just part of your online marketing strategy and as such can represent a very large part because of the potential to get 100's-1000's of highly targeted daily visitors at no cost.

Yet it must be put into perspective of your business goals because ultimately there's no point being #1 for a keyword if you don't convert any of your visitors into paying customers.

We take this one step further because we absorb your risk, because when you hire us your paying for a result, not just a great service.

This doesn't make us inexpensive, it makes us affordable because whatever you pay us you're guaranteed to be earning more.

The catch? We wont work with you if we can't help you improve your business because quite frankly it would be a waste of both your time and ours.

So contact us to learn more now, and don't forget to include your existing site because that way we can give you some obligation free advice thats yours to keep whether you choose to hire us or not.