What Irrow Can Do For You.

Our focus is on managing your complete online identity, and as having a quality website tends to be a large part of that for many businesses, we'll start of by focusing on that.

To the right you can see the stages we believe you must go through in order to be successful online, this assumes you already have a business, it sells something and you want to improve (or start) its online presence.

If you already have a business online you can ask yourself which one of these stages could be improved to get you the outcome you want.

Now what makes us different is we think of things from a business point of view, everything must have a function and it must all work together to accomplish what you want.

As you can see, designing a website is a relatively small portion of succeeding online because the website must actually have a market that justifies the investment (for example, setting up a complex booking system would be pretty pointless if you are a hairdresser and your market is limited to your local area), it must be feasible to compete in this market, you must then setup ways of getting people to see the website and finally you must convince these people to buy your product, service or idea.

Steps to Succeeding Online

Stage #1 - Market Research

Is there a market for what you offer?
Is it possible to penetrate this market and compete with existing players?

Stage #2 - Development

Develop or customize existing website to appeal to this market
Ensure that website is suited for google and other search engines

Stage #3 - Promotion

Put up free content or similar as ‘hooks’ to get people into the system and then sell them your product or service.
Promote, Promote, Promote!!
Get links, buy ads, get blogs talking about you, just drive people to your site.

Stage #4 - Ongoing Maintenance

Keeping site up to date.
Adding more content.
Test variations of marketing material

Test headings in sales copies
Test different offers
Test different prices (if possible)
Test different 'call to actions' (end of sales copy motivator)
Use output to optimize sales copy

The old idea that if you build it people will come simply isn't true, and most people still jump in at that stage with no clear idea whether there's a market, and no ongoing plan for getting visitors and converting them into customers.

So whether you already have a website, your looking to build one or your simply have a product, idea or service you would like to promote online contact us as we're always happy to talk to you about your options, give you some advice to get started and if theres an opportunity for us to work together, get involved in the project.

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Get the facts. Not a sales pitch.

I have a site, what can you offer me?

Our expertise is in marketing, so we can help you look at ways of getting more visitors through Search Engine Optimization, Advertising, Viral Marketing and helping you develop partnerships with like minded businesses.

We can help you convert more visitors into customers by writing your sales pitches and testing different versions so that you end up with the most optimal copy, looking at what it is your offering and developing different ways of 'packaging' this offer so that it appeals to your customers (eg, how do you go about reversing their risk in buying from you?).

And we can help you devise strategies for making first time customers repeat customers. Want to see if we can help you? Contact us and make sure to include your current site and what it is you want to improve.

I don't have a website, how can you help me?

Naturally we can design your website, and so can a lot of other people as well. What makes us different is we research the market first, we then talk to you about what market there is for your site and how easy it is to get into that market.

So contact us with what you have in mind, we'll look into it and get back to you with our findings and relevant advice. If there's an opportunity for us to work together we'll then thoroughly discuss this with you and move forward from there.